episode 0069- from fiddling around to scoring licensing deals with the nfl, nba, & mlb with hex head founder and ceo jamie watts
In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.
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Show Highlights:
1- How did you get the initial idea for Hex Head, and how did you get started? (9:45)
2- We discuss how to get a license to work with MLB, NFL, etc. (12:20)
3- What took place before all of the licensing deals to make you feel like you had a legitimate business on your hands? (17:00)
4- How do you overcome the initial doubt that this business might not work? (20:50)
5- How were you able to scale this past just a few hundred signs here and there? (25:30)
6- How have your loyalties towards sports teams changed, since certain fan bases are willing to spend more than others when they win a championship? (28:00)
7- We discuss inventory and everybody’s role the night of a championship game. (31:00)
8- We discuss the process of building out a team as the business scaled. (33:40)
9- How have books and other sources of learning played a role in your personal development as you’ve grown the company? (37:25)
10- What are your aspirations for the future? (39:15)
11- Where can we learn more about Hex Head? (41:00)
12- Listener question: What is your advice for a newbie entrepreneur concerned with manufacturing? (45:30)
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Follow Hex Head on Instagram: @hexheadart
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