episode 0092- how an ex-nfl player is building a $10m business writing handwritten letters with simply noted founder and ceo rick elmore

In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of Simply Noted, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hiring to scale a business, and why handwritten notes still outperform digital marketing in today's AI-driven world.

Show Highlights:
1- We touch on Rick’s NFL career and lessons learned. (7:05)
2- How did Simply Noted develop post-NFL? (15:00)
3- How did Rick turn his excitement from initial success into a legitimate business? (24:35)
4- We discuss SEO, how it works, and how Rick using it to his advantage. (28:20)
5- We discuss consistency and scaling. (32:25)
6- How do you outsource early on when you need capital to outsource? (41:35)
7- How do you pick the right people to hire? (45:50)
8- How have revenues grown since the beginning? (48:20)
9- WHAT IN THE WORLD? We discuss “AI fatigue”. (56:50)

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