episode 0089- the "beer bath" business you've never heard of with oakwell beer spa founders jessica and damien zouaoui

In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, Jessica and Damien spent 14 months traveling the world in search of a business idea, eventually discovering beer spas in Poland. They went on to study similar experiences across different countries and blending the best elements into their own concept, Oakwell Beer Spa. From navigating the challenges of launching in Denver (including pitching the city for funding) to building a unique customer experience and now stepping into franchising, this is a wild, insightful story about betting on an unconventional idea and making it work.

Show Highlights:
1- Jessica and Damien give the backstory that ultimately led to the discovery of the beer spa concept. (6:15)
2- We discuss the business ideas that they explored in other countries but didn’t pursue. (14:00)
3- How was the beer spa idea actually discovered? (18:30)
4- Why Denver? (25:15)
5- We discuss working with the city of Denver and their loan requirements, including building the business in a rougher location. (33:30)
6- How did you make your business plan a reality? (37:45)
7- After years of building out the business, how was opening day? (44:45)
8- What are the offerings at Oakwell Beer Spa? (56:00)
9- We discuss franchising. (1:01:15)
10- Where can we learn more about Oakwell? (1:05:45)
11- WHAT IN THE WORLD? We discuss “experiential inflation”. (1:07:10)

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Follow Oakwell on Instagram:@oakwellbeerspa

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