episode 0088- creating the "uber for lawn care" and growing to 300k users with greenpal founder bryan clayton

In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching GreenPal, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. marketplace that now connects 300,000+ homeowners to lawn care professionals. If you're interested in entrepreneurship, small business ideas, startups, side hustles, or scaling a service-based business, this episode breaks down the practical steps Bryan took to transform a simple lawn mowing business into a major entrepreneurial success.

Show Highlights:
1- We discuss the origin story of Bryan’s journey into landscaping. (6:30)
2- We discuss the transition into tech after exiting his landscaping business. (10:15)
3- How did you get people to know the app exists? (13:15)
4- What were some mindset shifts and other challenges that came up when switching to the tech industry? (15:45)
5- What is your “why” that kept you going in the early days when it was hard to see the fruits of your labor? (22:05)
6- How do you negotiate partnerships with lawn care companies? (25:35)
7- How do you know when to exit a company, and how do you exit gracefully? (28:45)
8- What is one piece of advice you’d have for a young or aspiring entrepreneur? (41:00)
9- WHAT IN THE WORLD? We discuss robotics and AI in landscaping. (41:45)

Follow us on Instagram: @witnessbusiness
Follow Bryan on Instagram: @bryanmclayton

Note: Some of the links above may be affiliate links, meaning we may earn a small commission if you click the link and make a purchase. This is no additional cost to you; it just helps us be able to run the best show possible. Thank you for your support!