episode 0071- fueling adventure: how wild horizon is redefining the protein bar with founder ethan whitfield

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.

Show Highlights:
1- Who are you and what do you do? (7:15)
2- When did you begin to realize you were onto something? (10:35)
3- We discuss recipe development and speed to market. (16:35)
4- How did your partnership with Scott begin? (21:10)
5- What were you doing professionally at the time of the idea, and how did you land in Austin? (26:55)
6- Ethan gives us his take on “luck”. (32:15)
7- We discuss sourcing meat to make the product, and regenerative farming. (36:25)
8- Ethan gives us perspective on getting a product to go to market. (43:30)
9- We discuss launching a kickstarter for a first-to-market product. (45:50)
10- How are you tackling manufacturing? (49:40)
11- Where can we learn more about Wild Horizon? (50:55)
12- Listener question: How do you make sure entrepreneurship doesn’t run your life? (52:20)

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Follow Wild Horizon on Instagram: @wildhorizonbar

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