What started as making a few funny videos just for fun turned into a full-time career for Jay Howard. In this episode, we sit down with Jay (aka OOH Buddy) to hear how he went from posting videos for laughs, to going viral on TikTok, to quitting his day job and making a living from content creation. Jay shares with us how it all started, how he turned this hobby into a business, and what life is really like as a full-time content creator.
Show Highlights:
1- Where did Jay get his start with content creation, and when did he take it full time? (6:45)
2- How did Jay choose his content niche? (11:45)
3- Jay talks about crossposting on various social media platforms. (15:00)
4- We discuss copycats and the impact of “stolen” content. (16:00)
5- Jay gives us insights on his creative process. (22:10)
6- What mistakes did Jay make on his content journey? (25:40)
7- We discuss the various fears that can arise when doing this full time. (28:40)
8- What does the aspiring content creator need to get started? (35:15)
9- We discuss brand deals and hiring an management agency. (38:50)
10- How much does Jay work with other creators in his space? (46:40)
11- Where can we follow Jay or learn more about him? (50:15)
11- WHAT IN THE WORLD? We discuss the impact AI has had or may have on this industry. (51:40)
Follow us on Instagram: @witnessbusiness
Follow Jay on Instagram: @jayhoward_oohbuddy
Note: Some of the links above may be affiliate links, meaning we may earn a small commission if you click the link and make a purchase. This is no additional cost to you; it just helps us be able to run the best show possible. Thank you for your support!