episode 0082- the brothers that built a burger and ice cream joint from nothing with the twisted twins

In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local business.

Show Highlights:
1- We go back to the twins’ start with entrepreneurship, prior to Twisted Twins. (6:30)
2- How did the burger and ice cream joint come about? (13:00)
3- We discuss naysayers. (27:05)
4- We discuss the idea of franchising. (38:00)
5- How does weather and wildlife factor into an outdoor location? (43:45)
6- How do you learn to create new flavors? (54:35)
7- The Twin Sync Test (57:45)
8- Listener question: How did you market when you started to let people know you exist? (1:03:15)

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