episode 0074- the viral podcast playbook with lagos creative founder and ceo alex lagos

In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.

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Show Highlights:
1- How did you get started with social media management? (8:10)
2- What were you doing differently than other podcasts? (13:20)
3- We discuss imposter syndrome in starting something new for an industry. (15:55)
4- How did Net Positive with John Crist happen? (19:55)
5- How do you know what to charge your clients? (23:35)
6- Did you do everything in the early days, from editing to posting, etc., or did you delegate? (25:40)
7- How many clients do you have at this point, and who are some of them? (28:45)
8- When and why did you decide to build out your own studio for others to use? (29:50)
9- What are you seeing on the horizon in the podcasting industry? (33:50)
10- How do you do virtual podcast interviews? (45:10)
11- What’s next for Lagos Creative? (47:30)
12- Where can we learn more about Alex? (50:30)
13- Listener question: Should I start a podcast? (51:10)

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Follow Alex on Instagram: @mralexlagos

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