episode 0063- from selling mortgages to selling curry: how bali mendels built and scaled curry girl

When Bali's employer suggested she pick up a second job to weather tough times, she took the hint, and flipped the script. What started as a side hustle turned into Curry Girl, a fast-growing curry sauce brand that's now flying off shelves and winning over fans by the jar. In this episode, hear how Bali went from selling mortgages to selling flavor, how she turned doubt into drive, and why believing in yourself, even when others don’t, is the real secret ingredient.

Show Highlights:
1- How did Bali get started with Curry Girl? (6:20)
2- We discuss all of the food safety hurdles Bali initially overcame to be able to go to market. (12:00)
3- How has the business grown, and how has the process changed as it has grown? (17:50)
4- We discuss Bali’s “no quit” mentality. (23:40)
5- We discuss the feeling of gratification upon achieving her goals. (28:45)
6- How is Bali rectifying the misconceptions of Indian food? (30:55)
7- What’s next in terms of expansion? (33:20)
8- How did Bali go about pricing her products? (34:35)
9- What is the 10-year plan? (41:00)
10- Where can we find Curry Girl and learn more? (44:20)
11- Listener question: What is your advice for someone looking to take step one in the food industry? (45:45)

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Follow Bali on Instagram: @currygirlllc

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