In this episode, we sit down with Ken Rusk, author of Blue Collar Cash, to explore how he built his empire from a blue-collar background and why he believes financial freedom and happiness are within anyone's reach. Ken shares his journey from ditch-digging to becoming a successful entrepreneur and mentor, offering practical steps for achieving prosperity without a college degree.
We discuss the value of skilled trades, the mindset shifts needed for success, and how to create a life you love by following unconventional paths. Whether you're an aspiring entrepreneur or someone rethinking your career, this episode is packed with inspiration and actionable advice.
Show Highlights:
1- Ken walks through his background from ditch digging to his journey and mindset into entrepreneurship. (5:45)
2- We discuss doing self analysis and pulling out entrepreneurial characteristics. (10:55)
3- Being proactive vs. reactive to overcome fear or feeling of unreadiness to step into the unknown and get what you want out of life. (13:25)
4- The Today vs. Someday Club. (20:25)
5- We discuss the challenges and lessons learned along the way to building a business and authoring a book, including Ken’s daughter’s cancer diagnosis. (25:50)
6- How do you make it happen when you lack the fire or the “why” to make it happen, even though, deep down, you really do want it? (30:45)
7- Ken makes a strong case for blue collar work for both pay and happiness. (38:50)
8- Where can we learn more about Ken? (55:15)
9- Listener question: Should I pursue something I’m good at, something I love, or something that makes a lot of money? (58:05)
Check out Ken’s book Blue Collar Cash!
Follow us on Instagram: @witnessbusiness
Follow Ken on Instagram: @kenruskofficial
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